You’re always trying to stand out from the sea of businesses that are out there today and it’s tough!
You work on your branding, your copy, your offers and try to make your website and everything about your business as professional and beautiful as it can be.
This should be the formula for a successful business right? However, for some businesses, something is still lacking.
Upon further inspection, you notice, it’s the imagery! Photos can really help tell your story so it’s important to have good imagery. This is true not only for your website but for your social media presence as well. Good photos can help strengthen your brand across many platforms. You want good photos associated with your brand wherever you are.
Stock photography can usually fix this problem but there are a lot of myths around about using stock photos. These can and usually do keep new businesses and brands from taking advantage of good imagery right away.
When you’re starting out your business, you have more than enough to do without adding photography to the list, right? But, when you’re starting out, it’s also important to make a good impression. A brand that uses poor photos will suffer. That’s a fact. We may not all take good photos but we can recognize bad ones and that doesn’t leave a good impression.
So why are people adverse to using stock photos?
There are a couple of reasons why but most of them do not apply today. The internet has changed so many things and luckily, some of them are how stock photos are being shot, delivered and used. That’s good news for the creative entrepreneur that’s struggling to make a good impression.
So let’s take a look at 4 of the most popular myths about using stock photos and debunk them right away so you can get back to building a strong brand!
Myth 1: Stock Photography is so generic
This may have once been true but it has changed quite a lot recently. The internet is becoming a smaller place and people are starting to offer the small business owner, a lot more options that are not only more affordable but also more personal.
Many different photographers with varied styles cater to small business owners.
You don’t have to depend on the likes of Adobe Stock or Shutterstock anymore.
As a matter of fact, it’s probably better if you don’t use their imagery as it is a little more generic. They’re trying to appeal to a larger audience, while a lot more photo boutiques that have popped up recently cater to smaller audiences and have your particular business type in mind.
These smaller boutique photographers offer photo sets that are very specific to many niches. There’s food photography that’s catered to health businesses specifically. Product photography that’s made specifically for stationery businesses and lifestyle photography that’s made specially for women entrepreneurs.
There are color sets to choose from, props and styles to match your brand. Stock photography being generic is quickly becoming a thing of the past.
Myth 2: I can ONLY use my own photography
This is a pretty big myth. As entrepreneurs, we wear way too many hats. We’ve got our plates piled high with things we’ve got to get done for our businesses and adding photography to the to-do list can be stressful.
If taking photos is something you enjoy and is a priority for you, then by all means, take your own photos. It’s another creative outlet and one that’s definitely beneficial for your business.
However, if it’s not something you enjoy, there are plenty of options out there. Many people who do enjoy photography and have the time and equipment have made it easier for entrepreneurs to still enjoy the benefits of beautiful photography to tell their stories.
Also, this isn’t an all or none thing. If you enjoy taking photos, set time aside to do it but also keep a stash of stock photos that match your brand. That way, you’ll always have a place to pull from when things get busy. And they always get busy!
If you’re just learning, a photo stash is beneficial as you learn. Your brand doesn’t have to suffer while you grow.
Psst! You can grab 3 FREE photos below to get your stash started.
Myth 3: I don’t want to use photos others are using
This isn’t so much a myth but a matter of doing your homework and making yourself a good library of photos.
There definitely are instances where photos are trending and you see them pop up in more than one place. In these cases, digging a little deeper and finding stock images that aren’t common is where you want to spend your time.
The main problem is, a lot of people want things for free. Free is great, but when you’re talking about outfitting your business with imagery, spending a little can go a long way.
Chances are, people that are more serious about their business will go the extra step and not just collect free imagery from all over the internet, they’ll buy some too. When you pay up, you get more and you’re not limited to just the free imagery that everyone else also has access to.
Myth #4: Stock Photography is expensive
Many people think that using stock photos is something that is completely out of their reach. This used to be true. A long time ago, stock photography was quite pricey. But the internet has changed a lot over the years and the way stock photos are offered today has also changed.
There are many affordable options nowadays. Monthly subscriptions that will give you access to photo libraries. Email Subscriptions that send you a certain number of photos a month. There are even sites where you can buy single images for $10 or less, which was NEVER the case before.
Stock photography has become much more affordable because of small boutiques and bloggers. They have made their photography available to small businesses and entrepreneurs at affordable prices and changed the way we’re using stock photos.
It also depends on how you look at it.
If you’re as busy as I am, you’ll appreciate someone having done the work for you! And it won’t seem expensive at all to have someone take that off your shoulders so you can do thinks that you actually got into business to do. Just take a look at this post by the_ivorymix:
So while I do make my own tacos, there’s a lot of other things I don’t make myself. We all have to find a balance in what we do take on and what we don’t. The beauty of using stock photos nowadays is that there are many options around like Creative Market* , Death to the Stock Photo or Moyo Studio.
You can even choose to join a stock photo membership like Haute Stock.
Of course, I am giving you 3 photos for FREE so you can start that stash that we talked about. So make sure to grab those.
Feel free to use them personally and professionally just don’t sell them, reproduce them or give them away as they’re for my readers only.
By now, I’m hoping you see that these myths about using stock photos are just that, myths. There are lots of options now for creative entrepreneurs and there’s no reason why your brand should suffer.
So make sure you get out there and find those little photo gems that will make your brand stand out from the rest.
* This post contains affiliate links, which means that if you click on one of the product links, I may receive a small commission at no additional cost to you. I ONLY endorse products that I have used myself and am very happy with.